Senin, 21 Oktober 2013

Perceptions and Factors Affecting

Etymologically, the English perception or perception comes from the Latin perception; than percipere, which means to accept or take. Perception in the strict sense is vision, how one sees things, whereas in the broad sense is sight or sense, that is how one views or interprets something ((Leavitt, 1978)).
De Vito (1997) provides an overview of the stages in the process of widespread perception, namely: 1) The occurrence of sensory stimulation tool. 2) sensory stimulation tool set, and 3) the stimulation of the sensory organs evaluated / interpreted.

Perceptual factors
            Factors  that influence the perception is basically divided into 2, namely:
A. Internal factors
1. Physiological.
2. Attention.
3. Interest.
4. Needs direction.
5. Experience and memory.
6. Mood / mood.
B. External factors
1. The physical state of the object or stimulus.
2. The uniqueness and contrast stimulus.
3. The intensity and strength of the stimulus.
4. Motion or movement.

But the most influence on perception is attention, because attention is a mental process or series of stimulation when the stimulation became prominent in the consciousness, while other weaker stimulation. In the stimulation has outstanding properties, such as intensity and repetition.
So little discussion about perception and factors that influence it. In daily life, we will never be separated from perception, sensation and attention. Three things that became one of the important processes of our lives. We see, hear, feel, and so forth is a process which is an early stage sense we know everything is good in the old or new.

Leavitt, H. J. (1978). Managerial Psychology. Cichago: The Univesity of Cichago.
De Vito, Joseph A. (1997). Communication Between Humans; Lecture Elementary, Interpreting Agus Maulana. London: Professional Books.
Sobur, Alex, Drs. M.Sc. (2003). Psikologi Umum. Bandung: Pustaka Setia.

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