Cognition In Selling Process

Selling activity is not easy , a lot of people who end up out of business because they can not run their business because sales strategy wrong , do not have sufficient funds to run its business , and others .Cognitive psychology is the science of information processing , cognitive psychology struggling with how we acquire and process information about the world , how the information is stored and processed by the brain , the way we solve problems , think and compose language , and how these processes  in behavior can be observed . ( Solso , 2007)Cognition plays an important role in the activities of buying and selling , because we are here required to have a unique and creative strategies to attract consumers to prefer products or services that we provide.First thing we do is we have to be able to build a sales strategy ahead of time before we start a business , the way we seek information through interviews with the vendors who are experienced in the field , when we have received such information , it is stored and processed by the brain , so that new ideas or unique strategies and creative to appear, so we were able to start a business .The second one before we do the business we also have to ensure the quality of products or services to be offered to consumers , whether we are worthy product and the consumer should be proud that they would not be disappointed .The latter , Good service during the sales process , we as sellers have to provide the best service to consumers . Because of the attitude that we show in front of consumers is affected . If we offer a product with a face that arrogant or rude words , then the consumer will perceive that we see it is not a friendly salesman so he might not come back again to buy our products .To avoid that we as the seller should be able to please the consumer , we must still provide good service and to be patient when dealing with customers who may be annoying and give the best smile .

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